nestlé chilled dairy
Client relationship since 2000
Nestlé first came to us in 2000 with a big challenge, to save their chilled dairy offering from being deleted by the big supermarkets. Loving a challenge, we answered the call by developing a category breaking campaign featuring ‘Yogi’ an Indian guru character wise in the ways of health and wellbeing. The Yogi campaign resulted in a leap of sales for Nestlé yogurt, saving it from deletion.
Another great success story is Nestlé Diet. The agency saw an opportunity in the diet segment and recognised that consumers were bored with all the fad diets flooding the market. The recognition of this insight led to the development of the ‘100% fad free’ campaign which resulted in the Diet brand leaping to number 1 in it’s category segment.
Since 2006 we have worked together with Nestlé to develop a number of campaigns that have continued to build the dairy category and drive incremental sales for the Nestlé brands.
Late 2007 saw the re-launch of Nestlé All Natural an existing yogurt that despite it’s name sat within the mainstream yogurt category, together we set out to reposition All Natural as a truly “all natural” yogurt. The product was completely reformulated and the creative insight, ‘You can tell when it’s not all natural’ reminds consumers to be wary of products that claim to have real fruit, but really have artificial ingredients added. The campaign was a great success with sales over delivering on expectations.
Nestlé Diet has gone from strength to strength following the 07/08 campaign “no unexpected calories”, an insight derived at a very topical time when many brands claimed to be low fat offerings were unexpectedly packed with sugar. Since the relaunch of the TVC and the most recent brand campaign “Fit into your old clothes” Nestlé diet has seen it’s greatest market share yet.
2007 also saw the launch of Nestlé’s first project since acquiring Uncle Toby’s, extending into the chilled dairy cabinet with Healthwise an “active health” yogurt offering. The TVC featured former iron man and fitness guru Guy Leech. The campaign demonstrates the transition of Guy’s life from his number one focus being himself and his career to his family and the need to look after his health so that he can be around for longer.
2008 saw the launch of Nestlé newest kids offering Munch Bunch a nutritionally superior yogurt wrapped up in fun. Together we developed an interactive web campaign with a website that is full of character. Since it’s launch Munch Bunch has been flying off the shelves.
our work
television
all natural
diet
healthwise
diet
site
munchbunch
banners
