mccullough robertson

Client relationship since 2007
Earlier this year after a competitive pitch, we were commissioned by McCullough Robertson to develop an advertising campaign for a category which doesn’t normally demand high media space...commercial law. But as Queensland’s largest and one of Australia’s Top 20 law firms they identified this as an opening to develop more business opportunities.

We were briefed to create an advertising campaign which would build awareness of McCullough Robertson and position the brand as a leading commercial law firm for local and national clients.

We recognised that our target audience of CEO, CFO, board members, chairmen, etc. didn’t want to be loaded up with reams of legal documentation, but rather delivered sound advice that benefited their business. McCullough Robertson offered the perfect solution: technically excellent lawyers with specialised backgrounds in various business fields.

With a media schedule consisting of various Brisbane Airport sites and BRW insertions, it was essential to get the message across quickly, concisely and with a clever twist to engage our busy decision makers.
mccullough.com.au

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