marie stopes international australia
Client relationship since 2004
Marie Stopes International Australia (MSIA) is an Australian not for profit, non-government, tax deductible organisation (NGO), who works with local partners and governments to provide vital reproductive health services in low income communities in Asia and the Pacific. MSIA also work with Australia's Indigenous communities through MSIA's fully-owned charity, Marie Stopes Australia.
Research identified a gap in the marketplace and CumminsNitro were brought on board to help Marie Stopes and Cottons develop a brand of condoms specifically designed and marketed to female condom purchasers. CumminsNitro developed and presented a variety of concepts and the approved and winning research concept was Vixen condoms by Cottons.
Vixen is a gorgeous, sexy and feminine packaged condom designed for woman. This product provides women with a discrete yet very attractive alternative they love, in an otherwise male dominated category.
$1 from each pack of Vixen condoms sold is donated to the Marie Stopes association and since it?s launch a total of over 59, 082 condoms have been sold.
www.mariestopes.com.auour work
print
web
packaging
