kr castlemaine
After little advertising presence over the past few years, KR Castlemaine decided to join forces with CumminNitro with the aim of repositioning themselves within the smallgoods category. This came in the form of a new look and feel, a new positioning line and a new packaging launch. The new positioning line ‘Smallgoods for a big country’ was launched in November last year across Magazines and Outdoor, while the innovative new 4 pack packaging design was launched in Outdoor across January 2008. The campaign is still in the process of being fully rolled out which will include an insightful 45sec TVC called ‘Sharehouse’…so stay tuned!
If you would like a sneak preview of the TVC or would like to see the Magazine and Outdoor ads click here.
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