europcar
Client relationship since 2004
Europcar is currently the number one car rental company in Europe.
A management consortium bought the Australia/NZ/Asia franchise of the car rental company in December 2004 and the group plan to seriously invest in building the Europcar brand in the Asia Pacific region.
“After reviewing a number of agencies, we decided on CumminsNitro because of their experience and great work in the leisure, tourism and automotive categories. They are very strong creatively and have an excellent track record in building great brands. They are the perfect partner given our desire to strengthen the equity of the Europcar brand in the next few years” said Doug Hunt – CEO Europcar Asia Pacific.
Europcar also have a strong alliance with Virgin Blue (whose communications is developed by cummins) so there will be opportunities to leverage the relationship through future communications campaigns.
“There are obvious synergies that can be leveraged through our relationship with Virgin Blue” said Sean Cummins – CEO. “We also believe there is a huge opportunity to develop the Europcar brand here in Australia and make it as famous as it is in Europe. The car rental market is incredibly competitive and price driven. It’s time that one brand challenges the market and gives people more of a reason to rent beyond just price alone. We look forward to partnering Europcar on this challenge”.
europcar.com.au
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