australian grown
Client relationship since 2007
he campaign ‘Grown in your own backyard’ was developed to launch the new Australian Grown symbol. The key challenge creatively was to establish this new symbol as a trusted mark of Australian grown fresh, frozen and canned produce, but to still leverage the high recognition of the Australian Made symbol (recognised by 98% of consumers). The campaign is aimed at main grocery buyers who are increasingly ingredient conscious and concerned about what they put into their own and families’ bodies. The message reinforces to consumers that they can be 100% confident when buying Australian Grown produce.
television
