astra tech
ASTRA TECH (an Astra Zeneca Company) was so impressed with the work done for Multiple Sclerosis by CummminsNitro that they approached us and asked us to be their advertising agency, which made a pleasant change from pitching!
We were asked to develop an innovative mail campaign that launched LoFric Primo catheters into the Australian market and encouraged Spinal Injury Medical Professionals to recommend the product to their patients. We used a clever visual analogy to inject some charm and give cut-through to a complex and serious subject matter.
our work
