accor
After a competitive pitch last year, CumminsNitro was awarded the Accor Hotels business, covering all brands including Sofitel, Mercure, Grand Mercure, Novotel, Ibis, All Seasons and Formule 1.
As well as developing in-hotel and advertising collateral for a variety of new and existing offerings such as Novotel Breakfast, Novotel InBalance and Mercure Meetings, we also developed the Accor Guestbook, a creatively unique way to solicit customer feedback across all Accor Hotel brands. Advantage Plus, Accor’s membership program, is also about to have a new look revealed.
And as well as adapting the Novotel campaign to suit the Australia market, we were commissioned to develop brand campaigns for Mercure, Ibis, All Seasons and Formule 1. With completely different brand offerings and target audiences, this was a fantastic opportunity to develop five distinct brand campaigns, consisting of outdoor, airport sites, online, print and radio, as well as internal and ambient advertising.
They are fun. They are exciting. And they are coming soon.
our work
online
print
